Audio Ads Boost Traffic & Generate Quality Users for PCH Sweepstakes

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Facing a decline in campaign activity and a fixed budget, Liquid Wireless turned to LeadBolt to help increase traffic and participation for their Publishers Clearing House
“$1 Million a Year FOREVER ” Sweepstakes.

Liquid Wireless sought to:
• Increase daily impressions
• Increase daily clicks
• Drive daily conversions

All while maintaining an affordable price.

LeadBolt Solution

Targeting Android users, LeadBolt Audio Ads combined display featuring “$1 Million a Year FOREVER” messaging, an audio component and a gyroscopic (shake) trigger to enhance user engagement.

With Audio Ads, the users hear the ad message first, and are then prompted to shake the phone to engage further with the brand as more content is delivered.

Results

Audio Ads delivered immediate results, surpassing industry norms and exceeding expectations:
• Daily impressions increased by 29%!
• Daily clicks increased by 328%!
• Total daily conversions increased by 142%!

“We needed a solution to drive more traffic while maintaining an affordable price, as we were unable to increase our bids for campaigns. Needless to say, we are so excited that there was a solution available for us to continue generating quality users from Leadbolt for our PCH Sweepstakes. I would highly recommend using Leadbolt audio ads for an extra boost to any campaign,” said Emily Mattos, Mobile Media Buyer, Liquid Wireless | Publishers Clearing House

Is Your Business Capable of Monetizing Mobile Traffic?

So – you’re a business owner or marketer that is considering purchasing mobile ads to further your sales efforts, or perhaps to increase awareness of your brand? Congratulations on making an excellent decision! However, buying ads is just the beginning and unless your business is capable of converting and monetizing all of your new traffic you may end up making a poor investment. Below we’ll share a few quick tips for ensuring that your mobile visitor and prospect conversion is up to snuff.

Building a Mobile Sales Funnel

Building a Mobile Sales FunnelIf you sell a product or service it’s likely that you’ve already developed some sort of “sales funnel” in your business. This is your system of taking a lead and converting them through your sales process until they exit out the other side as a happy new customer that has purchased one of your offerings.

In order for your mobile ads to be successful, you’ll need to create a sales funnel that brings someone who clicks on your advertisement into your sales process and converts them. You will need to have landing pages, cross-sell pages, lead and prospect tracking, email and other data collection and more. The more finely-tuned your website’s sales funnel is from the beginning, the less work you’ll have later to improve its performance.

Designing Ads that are Unique to Mobile

Once you have a good idea of how you want your mobile users to flow through your website and sales process the next step is to design ads that are unique to mobile and compelling to mobile users. Making the jump from Google or Facebook advertising to mobile advertising isn’t as easy as copying and pasting your banners into a new location; mobile traffic is somewhat fickle and it pays to do some additional testing to find out which ad copy and which images draw mobile users to click through your ads, and which cause sales conversions.

Split-Test Everything to Improve Performance

You’ll also want to spend a lot of time split-testing your new ad copy and image formats to really enhance your click-through and sales conversion rates. Even small changes to the text in your ads can make a huge difference in how mobile users respond to them; for instance, placing a location indicator in your ad can make a huge difference. Consider these two ads, and it’s apparent which likely has a better click through rate:

“Love Baseball? Check out the world’s #1 baseball jersey site!”

or

“Love the Yankees? Check out the world’s #1 Yankee jersey site!”

… and so on. Success in mobile advertising is all about finding what works and ruthlessly optimizing it until you reach the maximum possible click-through and conversion rates.

The team here at LeadBolt is always ready to offer you additional tips and advice on how to convert the traffic that comes through our mobile advertisements. Click here to sign up as an advertiser and let’s work together to build your business.

Making the Most of Local Ad Targeting for Mobile Traffic

Whether you’re a long-time mobile advertising guru or you’re new to the world of mobile ads, you’re probably interested in the ability to target prospective new customers based on their physical location – something that mobile phones make far easier than other forms of advertising. One key piece of advice, however, is that local ad campaigns need to be a bit different and more specific to the locale than your other ads on sites like Google or Facebook. Let’s take a quick look at a few tips for improving the performance of your mobile ad campaigns that target users based on their location.

Have an Offering that is Relevant

It should probably go without saying, but you’ll want to ensure that the offer you’re promoting to local users is relevant to their wants and needs; if you’re a manufacturer of umbrellas it probably doesn’t make a lot of sense to be targeting folks that live in Arizona or Las Vegas. When you build your offer and your local advertising campaign around it, try to give some thought as to what local users would like to see. Try to make reference to local sports teams, landmarks, weather trends and the usual loves/hates that people express about their city or state as this will catch eyes and encourage reading of the ad and clicking through.

As you can see, a survey performed this month by Prosper Mobile Insights shows that relevance is the leading mobile ad factor when it comes to gaining a user’s attention:

Making the Most of Local Ad Targeting for Mobile Trafficsource: MarketingCharts.com

Optimize Ad Content to Trigger Local Patriotism

If at all possible it’s an excellent strategy to try to incite a “localist” feeling in the prospective new customer that’s reading your mobile ad – and it will make them a heck of a lot more likely to click. Be sure to mention the city, state or area in the ad copy; something like “Sox Fan? Check Out Chicago’s Top Sports Bar” or “Forget the Seattle Rain – it’s Party Time!” will go a long way in improving both the quality and quantity of visitors who click through your ads.

Consider Rewarding Users Based on Location

Another great way to entice prospects to click your mobile ads is to offer rewards to users based on their location. This can be anything from a discount to prizes that focus on the area, such as gift certificates to local restaurants and shops. “Gamifying” your mobile ads will again help with catching the attention of the viewer and in encouraging them to click through to your landing page.

Have your Lead Capture Process Down Pat

Finally you’ll want to ensure that you have the ability to capture leads that are using any kind of mobile device. Test your landing pages on a variety of Android, iPhone and Windows Phone devices to see how they render and whether entering information is easy or not. After all… there’s no sense in investing in mobile ads if the end result is a poorly-performing campaign! Polish your lead capture until it shines with a very high conversion rate.

Whether you’re running a restaurant or selling blue widgets, if you’re in the business-to-consumer space and you’re considering locally-targeted mobile ads you’ll need to have your stuff together before starting your campaign. Get in touch with our team here at LeadBolt and we’ll share some additional ideas on how you can maximize local mobile traffic to earn long-term new customers.

Launch of Innovative New Visitor Match Tracking Feature for Advertisers

We recently launched our latest innovative new feature for advertisers on our mobile ad network, the new Visitor Match tracking function, which provides a method for the tracking of mobile conversions quickly, conveniently and automatically. The new Visitor Match feature is designed to work across a broad spectrum of platforms including the popular Android and iTunes application stores, allowing our advertisers to enjoy highly accurate tracking reports on conversion rates and match them directly to the campaign that prompted the click-thru.

The advertiser can select from three different tracking methods. The first, ClickID matching, is the default and assigns a specific identification code to the original campaign. When end users click through to view the advertisement, the tracking algorithm identifies the ClickID associated with the original campaign and forwards this information on to the advertiser, ensuring that accurate data is available to determine the future course of advertising campaigns with LeadBolt.

Advertisers can also track traffic through the Visitor Match feature by using the proprietary visitor matching feature itself. This innovative new function identifies the source of the traffic by matching platforms, devices and a range of other information to match up the conversion with the original ad impression. Advertisers can also apply the device matching controls to achieve superior matching results across the range of supported devices and operating systems.

Visitor matching is becoming increasingly important as the mobile ad community wrestles with problems of restrictive marketplaces, a general reluctance to use more SDK’s and the desire for near-perfect accuracy in install tracking. Our new visitor matching algorithms lead the way. The Visitor Match algorithms produce an impressive 98.7% accuracy rate for the server-side and other conversion pixel events as a result of their combined technologies.

With the release of this Visitor Match feature to our advertisers, we have again demonstrated our commitment to providing the best possible customer experience and most innovative high performance mobile advertising platform available today.

Readers’ Choice winner LeadBolt on the power of an empowered customer base

It was wonderful to learn that LeadBolt had earned the top place on Anthill’s SMART 100 Readers’ Choice Index.

When asked by Anthill whether we could share ‘the secret to our success’ — how we had attracted over 4,000 Facebook ‘Likes’ — the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with its name: “Leadbolt” (pronounced LEED-BOLT).

To the uninitiated, this may sound like a circular reference until one understands the true meaning and ethos behind the company.

Our business is about getting leads. So, it shouldn’t be regarded as too much of a surprise that we might be able to summon such a positive response from our ‘customers, clients, friends, fans and stakeholders’.

Here are some of the key values that we use to help our customers, and how this in turn helped us.

Be appreciative (Show that you care)

Leadbolt is an online and mobile technology, which competes with the likes of Google, but does so in a fully interactive and engaging way.

We provide an advertising solution to anyone looking to monetise their content — from online websites to mobile applications.

We understand the fact that our customers’ success is critical to our own success. We know customers have a choice and we truly appreciate it when they work with us. We show this in everything that we do and treat them as human beings, allowing them to reach out to us, unlike the behemoths who isolate themselves in their golden castles.

Appreciation and showing you care is a vital aspect to keeping a relationship going.

Be personal (Provide a personalised service)

We use the full spectrum of online opportunities to ensure we are always talking to and increasing our network of contacts and customers.

We do everything we can to help customers leverage their properties and make more than they could with any other advertising partners. We do this with constant interaction and sharing of strategies which help them do better.

Our customers even have access to a personal account manager who they can speak with day and night to help them resolve problems and build on their successes.

There is nothing more frustrating than trying to resolve something or asking a simple question only to receive an impersonal call from an anonymous ‘customer representative’ and not being able to speak with someone who you know, and who understands your account.

Be exciting (Bring your customers ‘into’ the business)

We work very hard to project an energy of excitement into our conversations, systems and innovations. This energy spills over and energises our customers.

We constantly look for smarter ways to optimise our product, and share these ‘discoveries’ with our customers, who then feel special and become a part of the team, as they get to know about advancements and enhancements before publicly releasing them to the market.

Offering clients access to beta programs has fostered a sense of belonging and ownership, which our customers cherish.

Be empowering (Let your customers work for you)

There is nothing more satisfying than hearing a customer compliment us.

We thrive on this and explain to them it is only due to their success that we have our success.

We have found that the harder we work for our customers, they harder they will work for us.

This, of course, is the main factor leading to our success in this year’s awards.

If your customers truly appreciate the value you place on them and the extent you are prepared to go to make things work for them, they will return the favour by helping you become a success.

Asking them to refer you on and recommend you is one of the most powerful techniques any business can use to drum up more business.

Not only will your customers support you with gusto (if they are impressed with you), but they will ensure your success by having their customers tell their customers and so on.

In short, don’t be afraid to ask for their help, and then let your customers work for you.