What a great weekend. US retail sales up 16% from last year. Cyber Black Friday up 26% and Cyber Monday reached almost $1.2b in sales.
But most significantly, we had an incredible response to our Black Friday giveaway that helped us break records across our network.
Unfortunately, the campaign is over, but it is not too late to join the network. We still have the highest eCPMs across a huge array of premium ad types so join today.
Did you know that LeadBolt is the first ad network in the world to release a multivariate feature for our advanced ad formats? It’s true! LeadBolt, the first ad network to pioneer the content unlocker on mobile devices, does it again with multivariate testing!
Multivariate Goes Mobile
Multivariate testing (or ‘multi testing’) is an advanced form of A/B split testing. This is a killer strategy to ad effectiveness, used by online marketing gurus across the internet. Multivariate testing involves setting up alternate versions of text, colours and other visual assets and then testing all combinations simultaneously to determine the highest performing ad settings for your users. The results are often surprising and unexpected.
Check out our short video here!
LeadBolt brings this feature to you as a part of our never-ending quest to deliver high performing ad types for our publishers!
How Multivariate Testing Works?
You can run multivariate tests on your ads instantly without technical knowledge. What’s more, once you know which combination is the most effective, you can make it your default ad style in one click. Increase your ad effectiveness by signing in to the LeadBolt portal by creating a multivariate test today.
Now that’s the power of app monetization from LeadBolt!
Did you know that as a LeadBolt publisher you can now use the traffic of other publishers to promote your own apps or mobile offer?
We offer quality mobile traffic at very low prices. Please note that we will always exclude your own traffic from your advertising campaign.
CPC PlatformLeadBolt’s CPC platform is the fastest and easiest way to drive mobile traffic to your campaigns. The benefits of using our self service CPC platform include:
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CPI InstallsIf you have a larger advertising budget but do not have the time to manage your campaign, we can send installs to your app on a CPI basis (cost per install).
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Push notifications are LeadBolt’s latest proven and engaging method of app monetization.
This new ad format is so effective, that the average eCPM’s for push notification ads on Android & Apple iOS are currently $15+ on US traffic and great results internationally. Some publishers are achieving $100+ eCPMs for US traffic! We have both recurring and our unique on-demand notification type that puts the publisher in full control.
Create Buzz
Push notifications allow you to display ads on the homepage of an app users’ mobile device, even when the app is not being used. If you are not convinced yet, check out our LeadBolt push notification promotional video here: http://www.leadboltapps.com/push/
Earn higher eCPM’s
Push notifications generate significantly higher CTR’s, since users view them when it is convenient in their own time rather than during a game play or app usage. As a result, revenues are significantly higher compared to standard in-app banner ads. However, push notifications can be effectively used in conjunction with banner ads as an additional revenue stream in your app monetization strategy.
Monetize Inactive Users
Have you ever wondered how long are the users going to stick with you app before downloading a new one? Depending on the popularity of your app, its active life span might only be few days long. With traditional ad formats, this is the only time you can monetize the users. With push notification ads, you can reach and monetize inactive and intermittent users very effectively.
Transparency for Users
Developers can control exactly who gets push notifications and how often. Once you log in to your LeadBolt account to create your ad, you will be able to easily customize the ad to suit your app, including frequency and targeting of user types. Users also have the option to opt out.
So what are you waiting for? Start creating your push notifications today!
Chances are you have developed a great app. Maybe you even have couple of them. Now what?
When it comes to measuring the success of your apps, the key metrics are: install rates, number of active users, amount of app reviews and quality of user ratings. Many app developers realize that marketing becomes crucial these days. There are many ways to market your app but most of them will require some investment.
Let’s focus on increasing your app installs without breaking the bank.
Did you know?
…that you can utilize some of the big Android and iPhone forums out there to promote your app for free?
Simply create a free forum member account and you will be ready to get your app exposed to users and other app devs out there. Make sure to introduce yourself, write a brief description of your app and ask other members to provide feedback on it. You might get some good responses that will help you fine-tune your app but most importantly, people will check out what you have.
It’s a good idea to post few screenshots of your app and a link to the marketplace where the app can be downloaded.
Some of the forums offering relevant sections for reviewing apps are:
AnroidForums.com:
http://androidforums.com/application-reviews/
AndroidCentral.com:
http://forums.androidcentral.com/games/
AndroidCommunity:
http://androidcommunity.com/forums/f12/
iPhoneDevSDK:
http://www.iphonedevsdk.com/forum/shameless-advertising/
Some of the forums will allow you to create a signature that will be displayed every time you post or answer people’s questions – allowing an additional crowd to see your app.
IMPORTANT: Always make sure to comply with the forum rules when posting or responding!
You can also gain free traffic to your app by signing up to app directories such as AppBrain.com and GetJar.com.
The more people that get to know about your apps and use them, the more money you’ll make using LeadBolt’s high performing in-app ad formats.