Placing Ads On Mobile Websites Just Got Easier!

Due to an overwhelming demand for advertising on mobile websites, we have released a new platform which will significantly simplify ad serving for mobile websites. If you wish to monetize your mobile website with LeadBolt’s high-performing banners, please follow these simple steps:

  1. Login to your Publisher Account
  2. Create a “Mobile Web” campaign from the apps tab
  3. Place the HTML code into your mobile website and you are done!

Our LeadBolt ad-serving system will take care of the rest for you, by automatically identifying whether the visitors to your mobile websites are from Android or Apple iOS devices and serving appropriate ads based on their devices’ platform.

LeadBolt Revolutionizes App Monetization with Multivariate Testing

Did you know that LeadBolt is the first ad network in the world to release a multivariate feature for our advanced ad formats? It’s true! LeadBolt, the first ad network to pioneer the content unlocker on mobile devices, does it again with multivariate testing!

Multivariate Goes Mobile
Multivariate testing (or ‘multi testing’) is an advanced form of A/B split testing. This is a killer strategy to ad effectiveness, used by online marketing gurus across the internet. Multivariate testing involves setting up alternate versions of text, colours and other visual assets and then testing all combinations simultaneously to determine the highest performing ad settings for your users. The results are often surprising and unexpected.

Check out our short video here!

LeadBolt brings this feature to you as a part of our never-ending quest to deliver high performing ad types for our publishers!

How Multivariate Testing Works?


You can run multivariate tests on your ads instantly without technical knowledge. What’s more, once you know which combination is the most effective, you can make it your default ad style in one click. Increase your ad effectiveness by signing in to the LeadBolt portal by creating a multivariate test today.

Now that’s the power of app monetization from LeadBolt!

How to promote your own apps using LeadBolt

Did you know that as a LeadBolt publisher you can now use the traffic of other publishers to promote your own apps or mobile offer?

We offer quality mobile traffic at very low prices. Please note that we will always exclude your own traffic from your advertising campaign.

CPC PlatformLeadBolt’s CPC platform is the fastest and easiest way to drive mobile traffic to your campaigns. The benefits of using our self service CPC platform include:

  • Fast campaign setup
  • Better value than CPM advertising
  • Bid as low as $0.05 per click
  • Minimum campaign budget is only $50
  • Real-time statistics – immediate traffic results
  • Comprehensive reporting provided
CPI InstallsIf you have a larger advertising budget but do not have the time to manage your campaign, we can send installs to your app on a CPI basis (cost per install).

  • Risk free advertising
  • High volume & low CPI rates
  • Only pay for actual installs
  • No setup fees/ No additional fees
  • Fully managed campaign & we manage everything incl. optimization
  • SDK & Server side tracking available
  • Comprehensive reporting provided


How to maximize your eCPMs using LeadBolt’s Advanced Overlays

You’ve heard the buzz about LeadBolt’s Advanced Overlays. It’s true – our app developers are generating extremely high eCPMs with this signature ad format. The good news is your app can do that too!

Beat the banner blindness – multiply your eCPMs!
Advanced Overlays enable users to “unlock” another level of your game, view quiz results or gain access to exclusive areas in your app, by completing one of the offers on your advanced overlay.

Unlike banners, advanced overlays are more noticeable and hence generate higher eCPMs. The advanced overlay appears when the users are at the peak of their engagement– right before they reach to the content they desire. All these attributes make advanced overlays a very effective ad format which will maximize your eCPMs!

Why use LeadBolt’s Advanced Overlays?
You can fully customize the colors, text and design to fit the theme of your app and retain your branding. LeadBolt’s advanced algorithms ensure that the offers shown are relevant to your app users. Users have an option to close/skip the ad if needed, making this ad type very user friendly.

Let’s see how Advanced Overlays work:

Integrate LeadBolt’s unified SDK
Remember our latest unified SDK gives you access to all premium ad formats which generate much higher revenues than just banners. One SDK also enables you to test several ad formats to see which works best within your app.

Start increasing your eCPMs with LeadBolt today!

Earn More With Notifications

Notifications are LeadBolt’s latest proven and engaging method of app monetization.

This new ad format is so effective, that the average eCPM’s for notification ads on Android & Apple iOS are currently $15+ on US traffic and great results internationally. Some publishers are achieving $100+ eCPMs for US traffic! We have both recurring and our unique on-demand notification type that puts the publisher in full control.

Create Buzz

Notifications allow you to display ads on the homepage of an app users’ mobile device, even when the app is not being used. If you are not convinced yet, check out our LeadBolt notification ad promotional video here.

Earn higher eCPM’s

Notifications generate significantly higher CTR’s, since users view them when it is convenient in their own time rather than during a game play or app usage. As a result, revenues are significantly higher compared to standard in-app banner ads. However, notifications can be effectively used in conjunction with banner ads as an additional revenue stream in your app monetization strategy.

Monetize Inactive Users

Have you ever wondered how long are the users going to stick with you app before downloading a new one? Depending on the popularity of your app, its active life span might only be few days long. With traditional ad formats, this is the only time you can monetize the users. With notification ads, you can reach and monetize inactive and intermittent users very effectively.

Transparency for Users

Developers can control exactly who gets notifications and how often. Once you log in to your LeadBolt account to create your ad, you will be able to easily customize the ad to suit your app, including frequency and targeting of user types. Users also have the option to opt out.

So what are you waiting for? Start creating your notification ads today!

How to increase your app installs for free

Chances are you have developed a great app. Maybe you even have couple of them. Now what?

When it comes to measuring the success of your apps, the key metrics are: install rates, number of active users, amount of app reviews and quality of user ratings. Many app developers realize that marketing becomes crucial these days. There are many ways to market your app but most of them will require some investment.

Let’s focus on increasing your app installs without breaking the bank.

Did you know?

…that you can utilize some of the big Android and iPhone forums out there to promote your app for free?

Simply create a free forum member account and you will be ready to get your app exposed to users and other app devs out there. Make sure to introduce yourself, write a brief description of your app and ask other members to provide feedback on it. You might get some good responses that will help you fine-tune your app but most importantly, people will check out what you have.

It’s a good idea to post few screenshots of your app and a link to the marketplace where the app can be downloaded.

Some of the forums offering relevant sections for reviewing apps are:



Some of the forums will allow you to create a signature that will be displayed every time you post or answer people’s questions – allowing an additional crowd to see your app.

IMPORTANT: Always make sure to comply with the forum rules when posting or responding!

You can also gain free traffic to your app by signing up to app directories such as and

The more people that get to know about your apps and use them, the more money you’ll make using LeadBolt’s high performing in-app ad formats.