Audio Ads Boost Traffic & Generate Quality Users for PCH Sweepstakes

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Facing a decline in campaign activity and a fixed budget, Liquid Wireless turned to LeadBolt to help increase traffic and participation for their Publishers Clearing House
“$1 Million a Year FOREVER ” Sweepstakes.

Liquid Wireless sought to:
• Increase daily impressions
• Increase daily clicks
• Drive daily conversions

All while maintaining an affordable price.

LeadBolt Solution

Targeting Android users, LeadBolt Audio Ads combined display featuring “$1 Million a Year FOREVER” messaging, an audio component and a gyroscopic (shake) trigger to enhance user engagement.

With Audio Ads, the users hear the ad message first, and are then prompted to shake the phone to engage further with the brand as more content is delivered.

Results

Audio Ads delivered immediate results, surpassing industry norms and exceeding expectations:
• Daily impressions increased by 29%!
• Daily clicks increased by 328%!
• Total daily conversions increased by 142%!

“We needed a solution to drive more traffic while maintaining an affordable price, as we were unable to increase our bids for campaigns. Needless to say, we are so excited that there was a solution available for us to continue generating quality users from Leadbolt for our PCH Sweepstakes. I would highly recommend using Leadbolt audio ads for an extra boost to any campaign,” said Emily Mattos, Mobile Media Buyer, Liquid Wireless | Publishers Clearing House

Rise Of The Clones – Flappy Bird Breeds Everything From Flappy Wings To Flappy Schapelle!

FlappyGlitchyKittyBird

One month after Flappy Bird creator Dong Nguyen took his global sensation off the app store over 1000 clones have copied him. The app store has been inundated with replicas and clones of the app which has changed the face of mobile gaming.

We haven’t seen anything like this for quite some time. Clones and exact replicas of Flappy Bird have now taken over the app store with apps like Flappy Wings, Flappy Rainbow, Flappy Star, Falling Bird –Son of Flappy and even Flappy Schapelle making the app stores top 100.

It would appear that Dong Nguyen – the creator of Flappy Bird wasn’t motivated to do a copyright claim as so many people have ripped him off. All the Flappy Bird clones out there are using Dongs exact design, mechanics and overall idea of Flappy Bird.

Important to note that although Dong didn’t register his copyright, he still has copyright protection in Australia and other countries. Many of these app companies are in breach. We will be following the story to see how it transpires and report as more news becomes available.

Dong is still earning over $50,000 a day in ads from Flappy Bird and his Juggling app, so don’t cry for him.

LeadBolt founder and CEO Dale Carr discusses the cloning trend with Joel Holmes, morning Wake Up host for RadioWest in Australia. Listen to the interview here:

Posted in CEO

Free Pass to GDC

It’s that time of year again, and we are headed to The Game Developers Conference (GDC) – the world’s largest and longest-running professionals-only game industry event taking place March 19-21, 2014 in San Francisco.

Here’s your chance to win an Exhibitor Expo Pass!  Just let us know why you want to go by visiting our Facebook page or by posting in the blog comment section below.  Start your post with “Take me to GDC because…”

The winner will be contacted via Facebook on or about March 10th. Good luck!

The GDC Exhibitor Expo Pass grants you access to:

  • All Advocacy Track Sessions
  • Game Career Seminar
  • GDC Play
  • Independent Games Festival (IGF) Pavilion – the longest-running and largest festival relating to independent games worldwide, where original games compete for the attention of the publishing community
  • GDC Expo Floor & Career Center
  • IGF & Choice Award Shows – the premier accolades for peer-recognition in the digital games industry
  • GDC Mobile App
  • Expo Floor Happy Hour

For more information about the show, visit http://www.gdconf.com/, and be sure to visit LeadBolt at Booth 542!

Will advertising enter the wearables market?

Advertising_WearablesMarket
The mobile device is personal. Most of us keep our phones or tablets less than 3 feet away from ourselves at any given time. It is the first thing we check in the morning and the last thing we look at before going to sleep. For many, our mobiles serve as our morning alarm, primary mode of communication, research tool when shopping, calculator, compass, and that’s not counting the millions of utility and entertainment apps available that keep our days humming along more efficiently.

So what’s even more personal than a mobile device? Well, computing is extending beyond mobile screens and will now be embedded into the products you wear. There are intelligent bras. And glasses, goggles, wristwatches, fitness trackers and jewelry to name a few – now with the ability to keep you connected and provide useful data in various fashionable forms. It’s still an emerging market, but we’re already seeing an explosion of new wearable products hitting the market. In fact, research firm ABI estimates the wearables market will hit $6 billion by 2018.

For advertisers, the draw to mobile is that the device is highly personal and relevant in the users’ lives. Given that nothing seems more personal than your bra or glasses, will this enthusiasm and interest to reach consumers transfer to the wearables market?

Let’s imagine the possibilities. Will a runner wearing a fitness tracker want to know if vitamins, athletic shoes or Gatorade is on sale at her local stores? Will a woman wearing an iPhone-connected bracelet/cuff appreciate a Starbucks deal delivered while passing its storefront? Will a skier enjoy the ability to retrieve a special offer for a free ski lift right from the slopes via the enabled goggles or wristwatch he is wearing? There’s infinite potential here.

Yet — There is a time and place for advertising. There is a responsibility toward safety and delivering messages in a manner that will not distract a user or be intrusive, but provide value. After all, that is the ultimate goal for any marketer – to win the hearts and minds of the end user.

Wearables are designed to deliver utility-based experiences and their success hinges on the usefulness of the data and insights delivered through the piece (as well as their form and style factor, which is raising the bar for tech design and aesthetics, but that’s a separate post altogether). That said, I believe advertising will have a place within wearables as the market matures, but respecting the inherent purpose of the wearable item will be the single priority and the toughest challenge for marketers and technology partners looking to embrace the next wave of computing.

Match Your App Environment with Native Ads

Native ads have become a hot topic lately, and this is great opportunity to keep you informed about this useful ad technique and remind you of the many choices you have.

Despite the buzz in the market lately, native ads are not new.  In fact, they have been in existence since the 1990’s in various formats.  LeadBolt has been offering native ads on mobile since we opened in 2010.

What Defines a Native Ad?

The term “native” is used to describe an ad that mimics the look and feel of a given experience. Native ads are represented in various forms.  Sparking the current buzz is the technique of seeding an ad message within a content stream.  For social media streams, for example, the ad message will appear within editorial and blends into a user’s news feed.  To comply with IAB standards, these in-stream ads will be marked as “Sponsored”.

However, for many mobile app publishers looking at in-app ad formats, a newsfeed or editorial seeding option does not apply.  Yet, app publishers of all kinds still desire and benefit from solutions that help in-app ads feel complementary to the experience being delivered with the app.

LeadBolt provides a range of native ad templates to assist you in choosing a style that fits your app’s unique experience.

Interstitial Framing

Much like a frame that is designed to match a work of art to its environment, LeadBolt supplies a large variety of stylized frames to border interstitial ad units. native_jelly

A border that matches the look and feel of your app helps the interstitial “belong” and promotes acceptance and trust.

With a variety of textures and themes to choose from, finding the border that matches the theme of your app is easy.  Here are just a few of the border design options available to you.  You can also add animation and display effects to the border!

  • Wood
  • Bamboo
  • Chrome
  • Jungle
  • Neon
  • Piped
  • Metro
  • Jelly
  • And so many more!

 

Floating Ads

If you’re not yet familiar with LeadBolt’s Floating Ads, these high-performance ad units should be on your radar.  Floating Ads entice users by overlaying a mobile app with highly interactive, “visual bubbles” containing branded messaging that float over the screen.  Users are encouraged to pop the bubbles to reveal an ad message or URL, providing a game-like experience.floating

You can select from a variety of floating themes and images.  Got a sci-fi app?  Try selecting UFO’s to float across the screen.  Have a party-planning app?  Select balloons. Airline/Travel app?  Pick clouds to float across.  You get the idea.  There are many unique and appropriate floating icons from which to choose that will complement your app’s look and feel so that the ad message does not look out of place.

“More Games” Button

For Games apps, embedding a “More Games” button is another good example of a user option that feels like an intuitive extension of the app.  Through the app’s own navigation, a “More Games” button allows the user to link to the App Wall, where the user can discover even more apps.  Customize a button
that is appropriate for your app.

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Custom Native Ads

customphoneOur API-based ad feeds gives some clients full control to build a unique native experience. Work with us to combine text, URLs and images to make custom ads in real time.

How to Make Mobile Creatives That Convert

Newsletter

In a competitive market with more companies and marketers shifting their focus towards mobile, ensuring your creatives (aka ads) stand out and bring in a return on investment (ROI) is critical to your success.  Gone are the days where you can slap an image together with a call–to-action and expect great conversions. Here are some tips for designing a high ROI campaign.

Never Assume Anything

I remember when I first started in PPC and created ads for my campaign. I spent a good day or two creating what I thought was spectacular creative only to be crushed when the previous winning creative, who had a less visually appealing campaign, outperformed my brand new creative by 40%.

I learned something then: Don’t assume anything in digital marketing, especially if you are new to the market. Do your research, discover what your competitors are doing, and try to put yourself in your customers’ shoes.  Had I gained this perspective and insight beforehand, I would have designed a creative that would more closely relate to my audience.

Know Your Audience

What good is a campaign if it does not attract the audience you seek? Usually the first thing I do before starting a new campaign is research what my competitors are doing.  Ad intelligence tools such as WhatRunsWhere or Mixrank provide a competitive look at the types of creatives being run, so that you can look for patterns between them. You can also look at their websites and, if available, look at particular styles of writing. Is it a passive or active voice?

Knowing what your competitor does and what their campaigns look and sound like is a great starting point for you.  You can also go on question and answer sites to find out the types of questions your audience tends to ask and use this information to creative offers tailored to the solutions they are looking for. Those are just some examples. In the end, make sure that you understand who your target audience is and be sure to design according to what they would want to see, not what you want to see.

One Creative, One Message

Generally with ads, focusing on one message makes it clear for the audience and persuade them towards what you have to offer. You do not want an audience confused as to what they should expect. With an unfocused ad, you risk confusing an audience. This oftentimes happens with mobile ads, since space is limited.  Make sure your ad copy is focused on a specific message, whether it is addressing a pain point or promoting a limited time offer.  Putting together all the benefits and praying your audience is interested in one, is a waste of time and effort.

A tip preached constantly is to always focus on a benefit, not the actual feature.  Using a mobile app install, for a to-do app as an example, you could list how the app will streamline their lives versus the app having all these organizational features. In the end, people do not care about features; they want to know what is in it for them. You do not buy overpriced designer clothes solely based on thread count or the number of zippers, but because of a real or perceived benefit (e.g., I look and feel great; I impress others when I walk into a room; I get noticed; this jacket keeps me warm and dry in wet winters, etc.)

Design for Mobile, not Desktop

I get annoyed when I see people just resize their desktop banners to run on mobile. If your time is limited, it could work but the issue of shrinking a desktop banner down is that the details/text are harder to see, which could potentially mean losing the message of the ad as well. With mobile banners, you have less space to work with so your messages need to be precise and clear. Using the to-do app example, a quick way to convey its benefit via mobile would be to say “Organize Your Life” or “Never Forget Anything” with a button text of “Learn How”.

Never Stop Testing

Anytime you run a campaign, you should continually test your creatives against each other. If you run a campaign with only one creative, you will not know if the campaign is truly performing at its best. Every time you run a new offer or campaign, be sure to run two creatives because your goal should be to test which aspects of a creative work better at getting your message across.

A simple way to do that is to just split test (or A/B testing) your ads. Depending on the platform, you can either have the ads all within a single campaign/group or create one campaign per ad. I believe you will need to set it up as one ad per campaign since most mobile platforms tend to optimize within the campaign and start showing the better performing ad, which would skew your results. Skewed results may occur when a certain platform measures using one metric and you measure using another one. You can avoid these skewed results by separating one campaign into multiple ones and placing a single creative/ad into the campaign.

With split testing, you’ll need to learn about statistical significance which in short is the “likelihood that a result or relationship is caused by something other than mere random chance.” Once you find an ad copy to be statistically significant, you can stop the test, choose the winner and create a new set of creatives based off whatever you want to test; colors, messaging, style, and different themes. Anything really the sky is the limit. A quick way to test for statistical significance is to use a calculator such as the one here or here. Once you get enough data, make sure you swap out the useless creatives with a new test. There is absolutely no need to waste 50,000 impressions when 15,000 impressions is all that is required to make a decision.

Be sure to track your process, progress, successes and failures whichever way you see fit.  As time goes on, you will realize certain elements work for certain industries, which is knowledge you can use when making a new creative. With your new-found knowledge, you’ll find that it is no longer necessary to start from scratch. You can begin converting successfully from the beginning and keep tweaking your way to success.

Got any tips that you want to include? Let us know your thoughts.

LeadBolt Launches Next Generation Floating Ad Technology

Exclusive Floating Ads Built To Resemble Mobile Gaming App;

New Immersive Experience Answers Demand for High-performance Mobile Ad Alternatives

LeadBolt Floating Ads

Today we officially announced a new generation in immersive mobile advertising with the launch of our exclusive Floating Ad technology, creating an increased level of end user engagement through a game-like experience, superior targeting for advertisers and a proven monetization strategy for developers.

Floating Ads entice users by overlaying a mobile app with highly interactive, branded “visual bubbles” containing branded messaging that float over the screen.  Users are encouraged to pop the bubbles to reveal an ad message or URL, much like a game.

Supported in HTML, Android, and iOS, developers can integrate these ad formats upon App Entry, and during the App Engagement stage. LeadBolt clients such as King.com and App9 are among top gaming advertisers currently using LeadBolt’s new floating ad format to attract high-value users to their game apps.

LeadBolt’s targeting technology allows advertising to be served up in a way that is relevant to the user.  Our proprietary ad-serving algorithm delivers the right ad format, at precisely the right time to reach mobile users at peak engagement states during their app usage.

“Recent floating ad campaigns across LeadBolt’s network are already outperforming even the already high-performance interstitial units by an average of 30%,” says Dale Carr, CEO, LeadBolt.  “This is a good indication that carefully placed interactive advertising works harder to engage and convert audiences which is what the brands are looking for and why they work with LeadBolt – we deliver the ads consumers want and ROI brands are looking for.”

“The new floating ads are one of the best forms of mobile advertising being used because they are a good combination of non-intrusive advertisement and have interesting content, which provides a good click–thru rate without losing a positive consumer experience,” states App9’s, CEO and Founder, Goran Smiljanic.

Floating Ads arrive at a time when many app developers are seeking new, more innovative ways of monetizing their apps, specifically Android developers, after the sunset of popular ‘push notifications’.

“It’s undeniable that many Android developers were tremendously affected by the recent changes on Google Play policy. Some struggled at first to replace revenue after the loss of push notifications,” explains Dale Carr, CEO and founder of LeadBolt.  “Our goal was to show that innovation is still alive and strong in the mobile ad space and that good returns can still be obtained through ad supported revenue models.  Early campaigns show that Floating Ads are having an immediate positive impact on the financial health of our customers and their apps.”

Want more information?  Please send us an email at info@leadbolt.com and we will be in touch with additional details.

Thanks, as always.
The LeadBolt Team

LeadBolt Supports Your Frameworks

LeadBolt - Extensive Mobile Framework Support
This New Year we are starting with some big LeadBolt news! In response to the great feedback received from developers, we have updated our range of compatibility libraries including additional support for some new frameworks. This allows you, the app developer, more options than ever before to access the advanced features (including re-engagement functionality and improved ad serving speed) in our latest ad serving SDKs.

See the full list of our latest framework support below:

Android

  • Intel XDK NEW
  • Xamarin NEW
  • Construct2 NEW
  • Cocos2d-X
  • PhoneGap
  • Basic4Android
  • Unity3D
  • Titanium Appcelerator
  • Marmalade
  • Corona

iOS

  • Intel XDK NEW
  • Xamarin NEW
  • Construct2 NEW
  • Cocos2d-X NEW
  • Cocos2d NEW
  • PhoneGap
  • Marmalade
  • Unity3D

To get started, login to the LeadBolt portal to download our SDK and framework compatibility libraries today!

Happy Holidays from all of us at LeadBolt

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As the Holiday Season is upon us, we find ourselves reflecting on the past year and on those who have helped to shape our business in a most significant way.

We want to personally thank you for choosing LeadBolt.  We are honored to work with the best and brightest developers and marketers in the business.  Your collaboration, feedback and support drive innovation and continually inspire us to deliver superior products that help grow your business.  We value this open relationship with the mobile community and look forward to achieving great things with you in the year to come.  Now and always, we remain committed to your continued success and to supporting your goals every step of the way.

We wish you a happy Holiday Season and New Year filled with peace and prosperity.

Sincerely,
Dale and the LeadBolt team

Posted in CEO

Advertisers: A Holiday Offer Especially for You

Get Your Apps Discovered this Holiday!

The More You Spend, The More You Receive

  • Spend $100 and receive $20 advertising credit
  • Spend $250 and receive $50 advertising credit
  • Spend $500 and receive $100 advertising credit

Use Promo Code GETCREDITFREE at sign-up.

You must create an account, fund that account and enter the coupon code within 14 days of this promotion. One use per new Advertiser sign-up.

Terms:

  1. To be eligible to participate in the LeadBolt 20% Free Credit Promotion you must:
    1. be a new advertiser and not have an existing account with LeadBolt
    2. sign up for your advertiser account within 9th December 2013 US PST and the 27th December 2013 US PST
    3. Successfully add funds to your account which is no less than the minimum required to be eligible for this promotion, which is $50.
    4. have entered in the correct promotion code, within 14 days of signing up and within 14 days of successfully adding funds to your account.
    5. Redeem the coupon code prior to the 27th December 2013 US PST.
  1. The promotion is limited to the first 80 applicants.
  2. After the payment has been received and the coupon code is redeemed, all eligible applicants will be automatically credited an additional 20% of the funds added to their account, up to a maximum of $100 additional credit.
  3. All Advertiser accounts, including those that sign up as part of this promotion, will be subject to the LeadBolt Terms and Conditions for Advertisers.

Please note:

  1. We have rights to change, modify, suspend or terminate this promotion at any time.
  2. We have the right to remove the bonus offer from an account if we suspect there is any unfair play, fraud or any other reason that we feel would invalidate your participation in this promotion.
  3. We are not liable for any errors or omissions.
  4. We are not liable for the manner in which the credit is used in the account or for the result of its use.
  5. The promotion is for credit only and not exchangeable.
  6. This coupon cannot be used in conjunction with other coupons used in the last 14 days and must be redeemed within 14 days of signing up.
  7. All other LeadBolt standard Terms & Conditions apply.